CO-OPERATE AIMS AND TASK SUMMARY
AIMS
  • Identify and develop appropriate marketing approaches for rural transport services by understanding the deep-seated needs of current and potential users.
  • Identify rural transport market opportunities to improve accessibility and reduce social exclusion.
  • Improve understanding of how community transport solutions can be brought into the mainstream and the perception changes that may be required by users to do this.
TASK
SUMMARY
  1. Review state of the art in rural transport co-ordination and individualised marketing approaches.
  2. Develop idealised theoretical model of co-ordinated rural transport systems
  3. Establish survey methodology using Personal Construct Psychology (PCP) and related approaches as appropriate.  Verify survey approach and understanding of state of the art at expert seminar
  4. Undertake survey to establish individual constructs around use of rural transport alternatives.  Discuss results at workshop
  5. Develop recommendations on information and management systems for efficient rural transport co-ordination that is focused on overcoming barriers to use of current and potential travellers.  Verify and further develop recommendations in practical setting, in collaboration with operators / local authority.
  6. Establish, for each societal group, the optimum techniques and information requirements for engagement by transport providers, operators and co-ordinators.
  7. Prepare final report and disseminate through seminar and other routes.