Personal Travel Planning
DHC have pioneered a cost-effective method of Personal Travel Planning (individualised marketing), providing an alternative to the labour-intensive approaches elsewhere.
Projects
- Access to Health Services (2008) - This project for SPT is looking at how Public Transport Information can be personalised to assist users in using Public Transport to get to health appointments.
- Merseyside Travelwise Individualised Marketing Project (2005) DHC designed and delivered and individualised marketeing project including personalised travel planning for a target population of 20,000 households on Merseyside.
- Overcoming Barriers to Modal Shift (2003) (PDF, 80KB) Undertaken to inform Scottish Executive policy on barriers to travelling by public transport, walking and cycling and made particular recommendations for policy change on public transport and delivery of travel awareness initiatives.
Related Services
Contact
For further information on this topic, or to informally discuss a future project, please contact Derek Halden.
Last updated April 2006 by Tim.